Google Analytics Masters - English - Course, IIH Nordic, tirsdag, 05. november 2019

In this English taught Google Analytics Masters course you will gain a more in-depth knowledge about, how you use the analytics tool to understand your users at a higher level and achieve results that show at your bottom line.
IIH Nordic has won the title as the Analytics House of the Year 5 years in a row and we educate other agencies in Google Analytics. On a daily basis we work with advanced Google Analytics for some of the biggest companies in the Nordics with Google Analytics, Google Analytics 36 and Google Cloud.
These clients always expect us to constantly deliver as detailed and precise data as possible. Meanwhile it is crucial that we keep ourselves updated on the newest development in the area. This is why we also are capable of lifting your analytics knowledge to a higher level, where you can improve revenue and conversions across the business.

Teacher: Steen Rasmussen







Steen is one of Denmark’s most acknowledged digital analytics people and an international speaker from Silicon Valley to Mumbai. He is specialised in online analysis, method development and commercial use of data. He has been working in Google Analytics since 2008 and has been nominated 3 times for the “Global Practitioner of the Year” prize by the international organization Digital Analytics Association.
























target audience 
This course is made for you, who already know Google Analytics and know how to navigate in the practical work in Analytics on a daily basis, but feel that you are ready to lift your skills to the next level.

It is therefor an advantage but not a requirement that you have attended IIH Nordics Google Analytics Fundamentals course, as you then are sure to have the prerequisites to getthe most out of this course.
Do not hesitate to contact us about any questions regarding the course or the possibilty of a tailored workshop for your company. Please call os at +45 70 20 29 19 or contact us by email at iih@iihnordic.com.





Agenda

Noon
- Operationalization of Google Analytics
- The detail-oriented set-up of Google Analytics
- Intelligent use of intelligence
Afternoon
- Tactical use of advanced segments
- Optimized use of goals and filters
- Segmented measurements of your marketing efforts
- Bigger than Analytics – how Google Analytics connects to your other tools
- Q&A –Personal challenges with Google Analytics
- Finish






Content of our course
The course in advanced Google Analytics will provide you with deeper knowledge on how to use the analytics tool to understand your users at a higher level and achieve results that will show at the bottom line. In one day you will improve your Google Analytics skills and learn how to effectively make use of Analytics in your business.


After our course
- You get valuable knowledge about ROI in relation to KPI’s by putting value on the visitors’ actions
- You avoid error investments by learning how to prioritize how the tool is used correctly for your particular business
- You move your knowledge on analytics multiple levels up and upgrade your competencies
- You will get an overview and save time by setting up customized and tailored reports
- You will gain insights on what data and analytics mean for your business and expand your knowledge
 



Read our terms and conditions before attending a course: 


OBS: If you wish to pay by invoice, choose "other payment option" in check-out. Contact IIH at +45 70 20 29 19 for guidance.

Google Analytics Masters - English - Course

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